Strategic Marketing Lead (f/m/d)

关于职务

Location
德国
Bayern
Nuremberg
  • 国家: GERMANY
  • 州/省/县: Bayern
  • 城市: Erlangen

  • 国家: HUNGARY
  • 州/省/县: Budapest
  • 城市: Budapest

法律主体
Siemens Energy Global GmbH & Co KG, Real Estate
组织机构
Grid Technologies
业务部门
Business Strategy
全职/兼职
全职
经验水平
高级专业人士
A Snapshot of Your Day 

 

As the Strategic Marketing Lead, you will drive the global marketing strategy execution uniting market insights, digital innovation, and cutting-edge customer engagement approaches to deliver measurable business impact. You will lead a diverse global team, set the vision for campaigns, and champion marketing excellence across all touchpoints — leveraging data, AI, and technology to maximize ROI across digital channels, events, and exhibitions. 

 

 

How You’ll Make an Impact

  • Design and oversee high-impact strategic campaigns that strengthen portfolio positioning in priority markets
  • Define and execute strategic participation in global trade fairs, exhibitions, and events to maximize brand visibility and provide measurable business outcomes
  • Translate market research and competitive intelligence into differentiated campaign messaging and targeted content strategies
  • Lead the digitalization of marketing by implementing advanced automation platforms (e.g., Marketing Cloud) and AI-driven tools to enhance precision, personalization, and ROI
  • Develop KPIs, success metrics, and agile dashboards for all marketing activities, enabling data-driven decisions and continuous optimization
  • Lead, mentor, and inspire a diverse global team of marketing specialists, fostering collaboration and innovation across regions


What You Bring
  • A university degree in Marketing, Communication, or other relevant function as well as 5+ years of experience in strategic marketing, business development, sales, or similar fields
  • Experience leading global fairs, exhibitions, and large-scale events as well as strong financial acumen in marketing budget and ROI management
  • Proven success in digital transformation, AI integration, and marketing automation
  • Exceptional communication, stakeholder engagement, and leadership skills as well as ability to work across diverse regions and cultures
  • Business proficiency in English, with knowledge of other languages being advantageous
  • Flexibility to travel occasionally and adapt to project priorities, effectively managing your schedule and task prioritization
About the Team 
 
Our Grid Technology team enables a reliable, sustainable, and digital grid. The power grid is the backbone of the energy transition. Siemens Energy offers a leading portfolio and solutions in HVDC transmission, grid stabilization and storage, high voltage switchgears and transformers, and digital grid technology.   

Who is Siemens Energy? 

At Siemens Energy, we are more than just an energy technology company. With ~100.00 dedicated employees in more than 90 countries, we develop the energy systems of the future, ensuring that the growing energy demand of the global community is met reliably and sustainably. The technologies created in our research departments and factories drive the energy transition and provide the base for one sixth of the world's electricity generation.


Our global team is committed to making sustainable, reliable, and affordable energy a reality by pushing the boundaries of what is possible. We uphold a 150-year legacy of innovation that encourages our search for people who will support our focus on decarbonization, new technologies, and energy transformation.      


 Find out how you can make a difference at Siemens Energy: https://www.siemens-energy.com/employeevideo 

Our Commitment to Diversity 

Lucky for us, we are not all the same. Through diversity we generate power. We run on inclusion and our combined creative energy is fueled by over 130 nationalities. Siemens Energy celebrates character – no matter what ethnic background, gender, age, religion, identity, or disability. We energize society, all of society, and we do not discriminate based on our differences. 

Rewards/Benefits

  • In addition to an attractive remuneration package in line with the market, you can expect an attractive employer-financed company pension scheme
  • We also offer the opportunity to become a Siemens Energy shareholder
  • We offer our employees the opportunity to work flexibly and remotely, and our inspiring offices provide space for collaboration and creativity
  • The professional and personal development of our employees is very important to us. We provide them with the opportunities to learn and develop in a self-determined way, various attractive programmes and learning materials are available for this purpose
  • In relation to the "compatibility of family and work", we have a wide range of offers, e.g. flexible working time models, childcare places at many locations, the possibility of trial part-time work or even a sabbatical 

https://jobs.siemens-energy.com/jobs