Master Thesis - Holistic approach for market introduction of High Voltage Sustainable Product Portfolio

À propos de la fonction

Emplacement
Allemagne
Bayern
Erlangen

    Télétravail ou au bureau
    Hybride (télétravail/bureau)
    Entreprise
    Siemens Energy Global GmbH & Co. KG
    Organisation
    Grid Technologies
    Unité opérationnelle
    Products
    Temps plein / partiel
    Temps plein
    Niveau d’expérience
    Étudiant
    Location: ERL S SK 1

    Mode of Employment: Full-time / Fixed Term


    How You’ll Make an Impact 
    • Reviewing academic literature, industry reports and case studies related to market approaches, product launches, customer acceptance and sustainability in marketing strategies
    • Conducting market analysis
    • Create a detailed implementation plan detailing each step to execute the market strategy
    • Summarize the results of the study, present actionable recommendations and provide insights for future research and application
    • Develop an evaluation framework to assess the effectiveness and impact of the market strategy
    • Development of a holistic market entry strategy that takes sustainability principles, customer needs and competitive advantages into account
    • Calculation and evaluation based on Total Cost of Ownership (TCO) and Life Cycle Assessment (LCA)
    What You Bring
    • Current master’s degree in sustainability, business administration, commercial area, Marketing or comparable
    • Market analysis and Marketing experience
    • Knowledge of sustainability principles
    • Confident use of MS Office applications
    • Fluent English and good knowledge of German 
    About the Team

    Our Grid Technology division enables a reliable, sustainable, and digital grid. The power grid is the backbone of the energy transition. Siemens Energy offers a leading portfolio and solutions in HVDC transmission, grid stabilization and storage, high voltage switchgears and transformers, and digital grid technology.   

    Find out how you can make a difference at Siemens Energy: https://bit.ly/3hD9pvK 

    Who is Siemens Energy? 

    At Siemens Energy, we are more than just an energy technology company. We meet the growing energy demand across 90+ countries while ensuring our climate is protected. With more than 92,000 dedicated employees, we not only generate electricity for over 16% of the global community, but we’re also using our technology to help protect people and the environment. 

    Our global team is committed to making sustainable, reliable, and affordable energy a reality by pushing the boundaries of what is possible. We uphold a 150-year legacy of innovation that encourages our search for people who will support our focus on decarbonization, new technologies, and energy transformation. 

    Our Commitment to Diversity 

    Lucky for us, we are not all the same. Through diversity we generate power. We run on inclusion and our combined creative energy is fueled by over 130 nationalities. Siemens Energy celebrates character – no matter what ethnic background, gender, age, religion, identity, or disability. We energize society, all of society, and we do not discriminate based on our differences. 

    Rewards/Benefits 
    • Exciting insights into an international company  
    • Lay the foundation for your career with us  
    We value equal opportunities and welcome applications from people with disabilities.