Siemens Energy

General Product Marketing & Management work includes one or more of the following areas: Product/Brand Marketing •Conducting research to define targeted customer segments and determine the key values that drive buying behavior •Developing product/brand positioning, associated marketing themes, and media channels that align with target customer demographics •Developing and implementing marketing strategies/plans and overseeing development and distribution of marketing materials Product/Brand Management (P&L/Revenue Accountability) •Identifying market opportunities, translating opportunities into product design, and driving branding/marketing strategies that result in a successful product/brand launch •Managing the product/brand P&L (e.g., budgeting, expenditures, profitability, ROI etc.) •Partnering with product development and marketing teams to ensure that customer needs/values are incorporated into product design, branding, and marketing approaches